B2B gravitas for destination management
Predestinations sells to agencies, not end tourists. The mark must signal reliability, routing expertise, and white-label friendliness.
The brief
Avoid consumer-playful tropes; earn trust with operators who place large room nights and MICE blocks.
Directions we explored — and why they stopped
Early concepts are part of the story. Here is what each direction meant, and why the client chose not to move forward.
- Not selected
Exploration 01
Concept A — Pin map cluster
What it meant
Coverage across many cities.
Why we moved on
Looked like a consumer map app; cluttered in co-branding lockups.
- Not selected
Exploration 02
Concept B — Palm + mountain combo
What it meant
Leisure + adventure range.
Why we moved on
Region-locked imagery — failed for urban and MICE-only products.
Chosen mark — Grid node
Abstract grid node suggests network, routing, and partner connections — no literal landmarks.
What the final mark means
Symbol
Central node with three spokes reads as hub-and-spoke operations — how a DMC actually works.
Typography
Neutral grotesk for long name; optional short “PD” icon for favicons and Slack avatars.
Color
Single-color first for white-label decks; partners can pair with their own palette.
How it looks on real touchpoints
The approved system applied to social, print, and partner materials — so clients see the brand as they will use it day to day.
Partner welcome kits use the grid icon on lanyards and deck covers; consumer-facing ads use full wordmark.