Sub-brand that still belongs to the family
A secondary mark for agents and affiliates — related to Tripsdoc but not identical.
The brief
Show affiliation without diluting the parent brand or confusing end customers.
Directions we explored — and why they stopped
Early concepts are part of the story. Here is what each direction meant, and why the client chose not to move forward.
- Not selected
Exploration 01
Concept A — Duplicate parent logo
What it meant
Maximum parent recognition.
Why we moved on
Partners could not differentiate their own social pages.
- Not selected
Exploration 02
Concept B — Completely new symbol
What it meant
Partner independence.
Why we moved on
Felt disconnected; churned partners did not associate with Tripsdoc trust.
Chosen mark — Linked rings
Two interlocked rings: parent ecosystem + partner node — shared trust, separate presence.
What the final mark means
Symbol
Rings imply partnership and revenue share without legal-partnership clichés (handshakes).
Typography
Smaller “Partner Network” line under parent word style — clear hierarchy in one lockup.
Color
Navy shared with parent; partners may add local accent in co-marketing only.
How it looks on real touchpoints
The approved system applied to social, print, and partner materials — so clients see the brand as they will use it day to day.
Affiliate onboarding PDF uses linked rings on cover; parent Tripsdoc mark remains on consumer ads.